Nobokontho Desk: KFC Malaysia literally now on challenge to survive. Several renowned global companies face accusations of morally questionable backing of Israel amidst the ongoing conflict with Palestine. Consequently, calls for boycotts against these companies are affecting across social media. There are also allegations against the American fast-food chain KFC.
American fast-food giant KFC has temporarily shuts over a hundred outlets in Malaysia. KFC run by a franchise management company named QSR Brands Malaysia Holdings BHD stated this on Monday.
The impact of the “Boycott-Israel” campaign across Malaysia caused the KFC to suffer financial losses. As a result, more than 100 outlets of KFC have been shut.
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KFC claims the company’s high costs and low human variability as reasons behind the decision. Also, the uncertainty of business relationships with local promotion and marketing organizations is a significant factor in this decision.
However, this decision of KFC at this time, despite the company’s statement claiming to shut the outlet in a view to challenging economic conditions, is believed to have led to a boycott of products mainly due to support for Israel.
Malaysia, a Muslim-majority country, is known as a staunch supporter of Palestine. Malaysian Muslims, like other Muslim countries, have boycotted Israeli products since the start of the ongoing war because of KFC’s alleged support for Israel.
Consumption of Coca-Cola and other beverages by PepsiCo is on decline in Bangladesh too as a result of Boycott campaign, where as local beverages from including AKIS group are rising against the counterpart as per market statistic says.
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